Calculators

What are missed calls costing you?

Pick your trade, then slide the numbers to match your business. The defaults are deliberately conservative examples.

Your trade

Calls and leads per month

Phone calls, web forms and lead services together.

Missed or called back too late%

Default is the low end of published studies: CallRail's 14% [1]. Invoca measured 27% [2].

Answered leads you book%

Example, kept low: some missed calls are spam or tire-kickers.

Appointments that become jobs%

Example. Use your own close rate.

Average job value$

Estimated job value at risk

0jobs lost a month

$0lost a year

$0a year back at the rate below

If a fix wins back this share of missed leads%

An estimate from the numbers above, not a measurement of your business. The Leak Check and the audit measure the real thing.

Why speed wins

Answer first. Win more jobs.

14–48%

of home-service calls are missed, depending on how the study counts "missed."

CallRail [1] · Invoca [2][3]

72%

of US consumers say they're likely to choose the business that responds first.

Moneypenny, 2026 [4]

37%

of 2,241 US companies answered a test web lead within an hour. 23% never answered.

Harvard Business Review, 2011 [5]

42 hrs

was the average reply time among the companies that did answer.

Harvard Business Review, 2011 [5]

Free Leak Check

Five test calls and a web form over one week. A one-page scorecard. A 20-minute call. No logins, no cost.

Sources